AI-Powered Product Discovery

Guide Shoppers to Perfect Products Through Intelligent Conversations

Transform overwhelming product catalogs into intuitive shopping conversations. Instead of forcing customers to navigate complex filters and categories, conversational AI acts like your best sales associate — asking the right questions, understanding preferences, and guiding shoppers directly to products they’ll love.

For example, a beauty shopper searching for foundation gets personalized questions about skin type, coverage preferences, and budget, instantly surfacing perfect matches. Ready to turn every browse into a guided discovery experience?

Channel

Products:

Conversational Shopping

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Conversational Product Discovery

Traditional product discovery frustrates shoppers with overwhelming options and ineffective filters, leading to high bounce rates and lost sales. You need a solution that understands your customers’ intent and guides them naturally to the right products.

Bloomreach Clarity transforms passive browsing into engaging conversations, using AI to ask clarifying questions and deliver tailored recommendations. This creates personalized shopping experiences that feel like having an expert sales associate available 24/7, dramatically improving conversion rates and customer satisfaction.

Get Inspired: Run AI-Powered Discovery Experiences

AI Sales Associate

Interactive Shopping Experience

Transform product discovery from frustrating catalog browsing into engaging conversations. Clarity engages shoppers through AI-powered conversational shopping, asking clarifying questions to refine product selection and deliver tailored recommendations. Instead of overwhelming shoppers with static listings, Clarity mimics an expert sales associate to make discovery intuitive — turning passive browsing into an interactive guided shopping experience that reduces bounce rates while helping customers find exactly what they need.

Recommended Product

Bloomreach Clarity

How It Works

AI analyzes your product catalog to understand attributes, categories, and customer preferences, creating a foundation for intelligent product matching across your entire inventory.

When shoppers visit your site, Clarity initiates conversational interactions based on their browsing behavior, asking relevant questions to understand their specific needs and preferences.

The AI processes customer responses in real time, using natural language understanding to refine product recommendations and narrow down options from thousands of products to the most relevant matches.

The system continuously learns from each interaction, improving recommendation accuracy and conversation quality to better serve future shoppers with similar preferences.

Fashion Retail +39.8% Revenue per Visit

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

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Campaigns Built Using Conversational AI for Product Search

TFG implemented Bloomreach Clarity, an AI conversational agent, on their Bash ecommerce platform to enhance product discovery through personalized recommendations and intelligent customer assistance. The AI-driven solution proactively engaged shoppers who viewed multiple products, helping them discover relevant items based on their preferences. This personalized product discovery approach achieved a 35.2% conversion rate increase, 39.8% higher revenue per visit, and 28.1% lower exit rate during Black Friday testing.

Target Audience for AI-Driven Product Discovery

Retail brands with large product catalogs, beauty and cosmetics companies with complex product attributes, fashion retailers with diverse sizing and style options, electronics stores with technical specifications, and home goods retailers with extensive inventory.

This solution is particularly valuable for businesses experiencing high bounce rates from overwhelming product selections.