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Educate with Content, Then Help Customers Convert

Product & Content Discovery


All commerce experiences rely on great product and content discovery to convert. Educate with content - then help customers convert with a great search experience and data-driven merchandising.

3 Main Reasons

The Impact of 'Product & Content Discovery'

Poor site search is lost revenue

When customers have a poor search experience, they’re highly likely to exit the site and much less likely to ever return.

Drive sustainable growth

Unless your customers can find the content and product, efforts to acquire new customers are wasted. Data shows that loyalty is heavily impacted by a poor search experience.

Help your customers discover new products

Expand your customers’ view of your catalog by providing seamless recommendations and personalization.

Bringing it All Together

A Single, Unified Discovery Journey

Content search

You spend massive amounts of time and resources with content strategies, product guides and product content. Without a unified search experience, that content doesn’t lead to conversion.

Product search

Your catalog is complex and your customers are even more so. They use all sorts of queries and expect to be able to find relevant products that are customized to their preferences or accounts. 

Recommendations and Personalization

Helping your customers find adjacent products means they learn more of your catalog. For B2B companies, these recommendations are a critical way to share your expertise.   

Bloomreach Made it Possible

What It Takes to Power Your Product Discovery

Effective product discovery requires a rich understanding of product catalogs and customer preferences as well as an understanding of their context which changes constantly. It also takes an understanding of content to help educate buyers as they discover products. 

It simply takes an AI & ML engine, one that has seen lots and lots of data and learns from it.

Product Data

The Bloomreach relevance engine looks at your product data, every word, and extracts meaning such as the attributes and product type. 

It knows when "chocolate" is the product and when it's an attribute so that when someone searches for “milk chocolate”, they don’t get milk pints.

Customer Data

Bloomreach also deeply understands customers. Our technology looks at every word and extracts the meaning of those words and matches those to your products.

It knows from experience that in “dress shirt”, the product is a “shirt”.

Commerce-specific ML and Datasets

Our commerce-specific ML helps your entire search get better on two levels. You benefit from our global libraries and database, and then once you’re a customer, we create information that is only yours.

What's New!

APIs For Fast & Scalable Data Ingestion

The new data ingestion APIs are faster and more scalable, ensuring that development teams have what they need to work hand-in-hand with their merchandising teams. They support full and partial catalog updates as well as view and variant level attribute changes and overall provide a much better experience for developers integrating Bloomreach. 

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Success Stories

Get Inspired

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Achieved

16%

increase in search revenue

Read how

We rely on the Bloomreach algorithm to really drive the majority of our search results and navigation and filter placements.

Brooke Logan
Sr. eCommerce Manager

Achieved

$100M+

more revenue

Read how

We definitely get the sense that we are tackling more bigger-picture problems, like how do we drive product discovery and expose users to new categories, new products, new services.

Doug Gribbel
Senior Manager, Global eCommerce

Achieved

15%

increase in revenue per visit

Read how

Overall, we saw 29% increase in searches to 2.4 million.

Tim MacIvor
Digital Director
Flip the Switch

Step Up the Game, Upgrade Your Product & Content Discovery

There's no need to settle for poor product discovery. Give your business the power to create superior customer experiences and drive more revenue.

Trust Your Site Search to Get It Right

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  • Rely on AI, not manual rule writing, to ensure that your search is always getting better.
     
  • Return accurate results for every visitor by understanding the context of the search, not just the keywords.
     
  • Use real-time customer behavior to surface the most relevant results.
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Make Use of An Intuitive Merchandising Dashboard

  • Get actionable, data-driven insights on your customers' buying journeys and unique preferences.
     
  • Set up and analyze A/B testing to track products, brands and search queries.

Intelligent Product Recommendations

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  • Deliver recommendations based on search behavior. 
     
  • Empower product managers to achieve specific business goals like boosting private-label products or helping find replacement parts.
     
  • Leverage the intelligent index by providing more accurate, personalized recommendations.
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Learn How Bloomreach Can Work For You

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