How Boden Personalizes Every Visitor’s Experience Through Digital Merchandising

With Bloomreach Discovery, Boden is now able to build personalized experiences that are optimized for each visitor (instead of just its products). The solution is powered by a GenAI core, which eliminates the time-consuming manual work and offers capabilities in A/B testing, slot-based merchandising, 1:1 personalization, segmentation, analytics, and more.

With these features, courtesy of Bloomreach Discovery, Boden was able to implement personalized experiences in new and innovative ways. The team uses A/B testing for “outfitting,” which is the process of offering customers a collection of clothes that go together, rather than just individual products. They have run a series of A/B tests to identify which collections resonate with customers and have seen a significant increase in conversion and revenue per visit.

Boden is also now able to serve up climate-appropriate products to shoppers by creating location-based audiences and targeting relevant products to them. This has made Boden more relevant to their audiences and has driven commercial performance in the target states. And finally, their site is feeling fresher than ever before thanks to the ability for product sort order updates to happen every 15 minutes as opposed to only 2-3 times a week. Instead of the updates being largely based on intuition, they are now based on customer-driven performance data as well as their top business priorities.

All of these changes have had a significant impact on their revenue, especially during sale periods as they can respond quickly to changing stock and customer behavior.