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Boden’s digital merchandising story: Personalising every visitor’s experience

Learn how the merchandising team at Boden, the leading British retailer, are using automation to eliminate manual rule writing.

The merchandising team at Boden were constrained by heavily manual tools that made it hard to create the experience they wanted to.

With Bloomreach, Boden are now able to build personalised experiences for their visitors quickly!

Download the written case study to see how the Boden online merchandisers, Harriet and Lee, discuss how they are now using:

  • AI to personalise the experience

  • Automation to eliminate manual rule writing

  • Actionable insights to achieve specific business outcomes, including increasing RPV and AOV