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Recommendations & Pathways

Recommendations & Pathways is a capability of Bloomreach Search and Merchandising (brSM) that presents intelligently selected products to individual customers

Enhance Shopping Experiences with Custom AI Tuning

Enhance your visitor's search, browse and landing page experience with Recommendations & Pathways. For the first time ever, tweak and tailor Bloomreach's intelligent algorithm to display products across multiple digital channels to suit your unique business goals.


Recommendations are the traditional recommendation widgets like “You may also like” or “Others also viewed”.

These help you upsell and cross sell. Encourage your customers to discover more products. And present personalized product suggestions that best complement a product or content snippet.


Custom Pathways allows you to create a unique discovery experience for your customers through the search engine.

Surface the products your customers are looking for before they know it.

Decide What to Optimize

Choose which products you want to highlight to achieve your business goals.

House Brand

Drive higher margins and profitibality by highlighting your in-house brands.

Excess Inventory

Reduce costs by uncovering new opportunities to target new product with excess inventory levels.


Accelerate revenue growth with a targeted approach to feature on-sale products. 

New Arrivals

Drive early visibility, engagement, and revenue by showcasing new product arrivals. 

New Since Last Visit

Create an unique customer experience by featuring new products based on previous visitor behavior. 

Upgrade Your Search and Browse Experience

Learn more about brSM