brPathways
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Enhance Shopping Experiences with Custom AI Tuning
Enhance your visitor's search, browse and landing page experience with brPathways. For the first time ever, tweak and tailor Bloomreach's intelligent algorithm to display products across multiple digital channels and suit your business goals.
Pathways, Two Ways
Show selected products in two forms: Recommendations Pathways and Custom Pathways.
Recommendations Pathways
Recommendations Pathways is the traditional recommendation widgets like “You may also like” or “Others also viewed”.
These help you upsell and cross sell. Encourage your customers to discover more products. And present personalized product suggestions that best complement a product or content snippet.
Custom Pathways
Custom Pathways allows you to create a unique discovery experience for your customers through the search engine.
Surface the products your customers are looking for before they know it.
Decide What to Optimize
Choose which products you want to highlight to achieve your business goals.
House Brand
Drive higher margins and profitibality by highlighting your in-house brands.
Excess Inventory
Reduce costs by uncovering new opportunities to target new product with excess inventory levels.
On-Sale
Accelerate revenue growth with a targeted approach to feature on-sale products.
New Arrivals
Drive early visibility, engagement, and revenue by showcasing new product arrivals.
New Since Last Visit
Create an unique customer experience by featuring new products based on previous visitor behavior.