Aug 11, 2021
Bloomreach Discovery Launches New Product Feature to Enhance E-Commerce Search Experience
Automatic Query Filtering to Make it Faster and Easier for Customers to Find the Products They Need, Driving Better Customer Experiences and Higher Conversions for Businesses
MOUNTAIN VIEW, CA, August 11, 2021 – Bloomreach, the leader in Commerce Experience™, today announced it has launched Automatic Query Filtering (AQF), a new product feature within its AI-powered search and merchandising module, Bloomreach Discovery.
In an e-commerce site’s typical product search, results are often imprecise (though still relevant) by design in order to give customers the opportunity to explore products they would not otherwise see. When a merchandising team needs to take a different approach and apply precision for specific business goals, they can now use AQF.
AQF helps businesses cut through noisy search results that are generated when customers search for products with specific attributes such as color, size, or brand. It allows merchandisers to pre-filter products on the results page based on these attributes, delivering more precise search results and shortening the time it takes for shoppers to find the product they want.
Utilizing AQF, a retail company could ensure searches for a red dress, for example, only result in red dresses — without the shopper needing to pick “red” from an additional selection of filters. An automotive company would be able to ensure a search for “2015 Toyota Corolla brake pads” only offers customers results that match each of those attributes. By increasing precision, this feature ultimately drives a better user experience, which can result in a higher likelihood of conversion.
“At Bloomreach, we’ve spent years powering search for leading brands around the world, and in doing so have gained an unmatched library of data and insights. We understand what shoppers are looking for, and we know how to help companies build a digital experience that delivers,” said Cheryl Chavez, Chief Product Officer, Bloomreach. “Too often, customers are left disappointed by a business’s search functionality when it fails to return the products they actually want. Automatic Query Filtering empowers merchandisers to decide how precise they want their search results to be. This new feature will help businesses deliver more effective search results, in turn driving better customer experiences and improved business results.”
Automatic Query Filtering is available to all Bloomreach Discovery customers. Backed by a commerce-specific AI engine fueled by years of data, Bloomreach Discovery helps businesses create a sophisticated product discovery experience, offering modules for advanced merchandising, smart product recommendations, and SEO improvements. Learn more about Bloomreach Discovery here.
Bloomreach is the leader in Commerce Experience™ — empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI-optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves over 700 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer, and powers over $250 billion in commerce annually. For more information, visit Bloomreach.com.