See All EpisodesEP. 05 | 45 MIN.

Episode 5: The Influence of Amazon on eCommerce

In this episode of ‘The State of Commerce Experience’, Brian explores the influence that Amazon is having on eCommerce with John Rossman, business advisor, author of "Think Like Amazon" and Managing Partner at Rossman Partners.
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In today’s episode, Brian speaks with advisor, author and Managing Partner at Rossman Partners, John Rossman.

John and Brian met while working at Amazon in the mid-2000s, when John ran ongoing services and support for retail customers as part of the Amazon’s Enterprise Services division.

Since then, John has published three books focused on what eCommerce businesses can learn from Amazon, including his latest book, "Think like Amazon: 50 ½ Ideas to Become a Digital Leader."

Episode Highlights

  • Throughout this meaningful conversation, John shares a number of strategic insights into the relationship between Amazon and eCommerce, including:
  • How Amazon has responded to the Covid-19 crisis and what other businesses can learn from its response and approach.
  • What the future looks like for Amazon and what this could mean for eCommerce businesses.
  • Critical takeaways from his new book, "Think Like Amazon" that you’ll want to start applying straight away in your own business.

This episode is packed with high-value insights into the current eCommerce landscape, the impact that Amazon’s having on it and what changes we can expect in a post-Covid-19 world.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch with us.

To learn more about Rossman Partners, visit


Specific elements discussed in the show:

I don’t think Amazon have a single threaded business model where, if anyone really negative event happened, it would signal the end of their business.

Meet the speakers

John Rossman

Advisor, Author, and Board Advisor

John is a digital and innovation business model strategy, execution, and scaling leader as well as an advisor to companies and leaders working to innovate and compete with more agility and effectiveness.

John helps leaders to envision and execute complex customer-oriented change and differentiate themselves by the level of immediacy, control, and customization they offer customers working across most industries including service, retail, social sector, high tech, telecommunications, and others.

He is the author of three books, “Think Like Amazon,” “The Amazon Way,” and “The Amazon Way on IoT.” Former Amazon executive who launched and scaled the Amazon Marketplace business and ran the enterprise services business at Amazon as well as sought after analyst on featured by New York Times, CNBC and others.

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