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Episode 39: Navigating Digital Transformation, with Howard Tiersky, CEO at FROM
The latest guest on ‘The State of Commerce Experience’ is Howard Tiersky, Chief Executive Officer and Founder of FROM, The Digital Transformation Agency, and best-selling author of Winning Digital Customers: The Antidote to Irrelevance. In this episode, Brian and Howard discuss how consumer expectations have changed since the pandemic, why digital transformation is so important right now, and how you can overcome the major challenges you might face when bringing change about in your organization.
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As consumer shopping habits have changed, digital transformation has become a critical focus across industries. Yet as companies new and old seek to evolve their businesses and meet customers online, many find that it’s a long road from identifying what needs to change to actually making transformation happen.
To learn more about what digital transformation really means, and to help business leaders navigate the process within their own companies, host Brian Walker speaks to Howard Tiersky, CEO and Founder of FROM, The Digital Transformation Agency, and author of Winning Digital Customers: The Antidote to Irrelevance.
Episode Highlights
- Together, they discuss why digital transformation is so critical to a business’s success yet often so difficult to achieve, and why organizations need to get inside the heads of consumers from the outset as they seek to evolve their digital customer experience. They cover a range of topics in this conversation, including:
- The tools and techniques you can use to define what needs to change in your digital customer experience.
- How to articulate the need for digital transformation to your senior leadership team, especially when they haven’t got an appetite for change.
- And what risk factors you need to look out for once your transformation project has been given the green light.
This episode is packed with practical advice on how to manage the technology, the people and the politics involved in any big digital transformation project, and the key things you need to consider when it’s time to instigate change.
Whether you’re just building the business case or you’re already underway in your digital transformation, Howard shares some brilliant insights that can guide you toward success. You won’t want to miss it.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us.
Get to know Howard a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/tiersky/.
Order Howard’s book, Winning Digital Customers: The Antidote to Irrelevance: https://winningdigitalcustomers.com/freechapter.
And find out more about FROM here https://www.from.digital/.
“I think a key part of any transformation is being clear on the success metrics. And I would argue that at least half and probably more than 80% of your success metrics should be measured in human behavior.”
