As consumer shopping habits have changed, digital transformation has become a critical focus across industries. Yet as companies new and old seek to evolve their businesses and meet customers online, many find that it’s a long road from identifying what needs to change to actually making transformation happen.
To learn more about what digital transformation really means, and to help business leaders navigate the process within their own companies, host Brian Walker speaks to Howard Tiersky, CEO and Founder of FROM, The Digital Transformation Agency, and author of Winning Digital Customers: The Antidote to Irrelevance.