See All EpisodesEP. 30 | 56 MIN.

Episode 30: Fostering Racial Diversity in Digital Commerce

John Thompson, the former Senior Vice President and General Manager of Best Buy joins Brian Walker in this episode of ‘The State of Commerce Experience’ to discuss how to improve diversity and inclusion in digital commerce and level the playing field for the next generation of commerce leaders.
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While many organisations have diversity and inclusion initiatives, there’s still a long way to go to make the C-suite, VP and director level grades as diverse as the consumers they serve.

To find out how we can level the playing field, Brian Walker speaks to John Thompson, former SVP and GM at Best Buy, and one of the few black leaders at the helm of the US e-commerce industry.

Episode Highlights

  • Together, they discuss the transformation of big box retailers into e-commerce stores and what businesses can do to further open the industry to a more diverse talent pool, including:
  • What the next chapter of retail looks like, and what the future holds for both malls and retailers with physical stores.
  • The crucial steps businesses need to take to make diversity and inclusion a priority and how higher education could play a huge role in this.
  • And John’s thoughts on how the industry can support and encourage both black Americans and other marginalized communities to pursue e-commerce careers.

This episode offers many fascinating insights into how you can improve the approach to diversity and inclusion in your e-commerce business, with several real-life examples of industry programs that are leading the way.  

If you’re looking to grow a diverse team that embraces new ways of thinking, John shares some great insights in this episode that you won’t want to miss.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at

Get to know John a little better by checking out his LinkedIn profile:

Find out more about Best Buy at:

There is money pouring into communities of color and marginalized communities. But oftentimes, the lion's share of those funds are directed at social programs. And I think we need to have a disproportionate shift in those funds, going toward hard skills, particularly technology.

Meet the speakers

John Thompson

Former SVP and GM at Best Buy

Visit LinkedIn profile

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