Few industries have seen as much turbulence over the past few months as sport has. To find out how one of the global heavyweight sports brands has been playing to its digital strengths, Brian speaks to Ken Kralick, Global Director of eCommerce at PUMA Group.
Ken’s love of sales began at Sears in the early 90s, and it was these formative experiences of selling the benefits of their products to customers that led him to pursue a career in marketing. It was from here that he began dabbling in eCommerce in the early 2000s, while growing the marketing agency Blizzard Internet Marketing.
Since then, Ken has gone on to work for a range of leading agencies and brands and spent the last 18 years honing his craft. He’s worked with some of the world’s greatest brands to transform their sales and marketing for the digital age, just as he’s done for PUMA.
As a proud eCommerce evangelist, he joined PUMA in 2011 and climbed through the ranks quickly. As head of Global eCommerce, he now oversees all of their eCommerce strategy and works with the business to shape their vision for the future while helping them attract customers.
