Episode 87: How This Major Jeweler Thinks You Can Use Data for AI Success

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Prakash Hariharabalan of Signet Jeweler's - CE Podcast

How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience? 

Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging data in ecommerce. He and Elena delve into data privacy, ethics, and the importance of cultivating a data-driven culture in retail. 

TL;DR:

  • Bridging the gap between data science and business objectives
  • The role of AI in enhancing customer experiences
  • How to maintain ethics and avoid bias when using AI
  • Strategies for building a data-driven culture at your organization 

For the industry of diamonds and jewelry, it’s an expensive purchase, so you really want to give people a luxury experience. You can have my data if my experience is 10 times better than it would be if you didn’t have my data. People are open to that!

Meet the speakers

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Prakash Hariharabalan

Senior Director of Marketing Analytics at Signet Jewelers

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