Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is prioritizing simplicity over complexity with the democratization of platforms and staying agile and attentive to customers’ expectations.
TLDR;
-
The importance of omnichannel for the modern consumer and how to consider it in your planning
-
The evolution of ecommerce tech stacks and the crucial nature of integrations in the age of simplicity
-
The role of cultural relevance in marketing for all generations and the need for brands to adapt quickly to their desires
