In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tour, helped immerse consumers wholly into a particular experience — while also driving related purchases for themed outfits, accessories, costumes, and so on.
With experiential marketing continuing to refine itself, we’ll see a brand’s ability to adapt get a lot quicker, allowing them to gauge important insights, shift merchandising strategies, and capitalize on pop culture trends. In today’s episode, which was recorded during Bloomreach’s Commerce Experience Summit, Elena sits down with Christy Augustine, COO at Bloomreach, and Stefani Rosenberg, the former Senior Director of Marketing Product and Process at Macy’s, to explore the dynamic intersection of AI, experiential marketing, and ecommerce.
TLDR;
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Adapting merchandising strategies to incorporate cultural trends and experiences
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Leveraging live shopping and partnerships for emotional buy-in
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Evolving consumer expectations in retail and what it means to your brand
