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In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-commerce business outcomes.
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The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service.
In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-commerce business outcomes.
Join us as we discuss:
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The common data mistakes e-commerce companies make
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The changing landscape of data analytics
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How businesses can leverage data as a competitive advantage beyond marketing
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I think there is, in the pursuit of simplicity, practitioners often make the mistake of oversimplifying the problem. And there are an infinite number of examples where being too generic, too generalized in your approach to a calculation, a data set causes significant issues.
