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BLOOMREACH’S COMMITMENT TO CCPA COMPLIANCE

The California Consumer Privacy Act

The California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), gives California residents specific rights regarding their personal information and requires businesses to provide transparency about their data practices. More information on the CCPA is available from the California Legislature.

Our Commitment

Bloomreach is committed to protecting personal information and supporting our customers in meeting their own CCPA obligations. We approach CCPA compliance in two ways:

Internal Compliance. We maintain processes and controls to honor California residents’ privacy rights when we act as a business, such as when individuals visit our websites, attend our events, or engage with our marketing.

Customer Support. When we process personal information on behalf of our customers through our Discovery, Content, and Engagement products, we act as a service provider. We provide our customers with the technical capabilities, contractual commitments, and operational support necessary for their own CCPA compliance.

California Privacy Notice

Our California Privacy Notice describes:

  • The categories of personal information we collect and why
  • How we use and share personal information
  • Your rights under the CCPA and how to exercise them
  • Our practices regarding sale, sharing, and sensitive personal information

CCPA Contract Addendum

Bloomreach’s Data Processing Addendum (“DPA”) governs how we process personal information on behalf of our customers, including personal information subject to the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”). The DPA includes our commitments as a service provider under California law.

To execute our DPA, contact your Account Manager, Customer Success Manager, or email [email protected].

Exercising Your Rights

California residents may exercise their CCPA rights at bloomreach.com/en/legal/control-your-data or by calling 1-888-263-3917 (toll-free).

Questions

Contact your Account Manager, Customer Success Manager, or email [email protected].