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(previously Exponea)

Content / Discovery

(previously brX)

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Bloomreach
Bloomreach
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    Personalize marketing

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    E-commerce search

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    Build, manage and personalize

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Bloomreach CCPA Privacy Policy Addendum


Information for California Residents

California Consumers’ Rights and Choices

If you are a California resident, California law permits you to request information regarding the: 

  • Categories of Personal Information (as defined by applicable California law) collected, shared, or disclosed by us;
  • Purposes for which categories of Personal Information collected by us are used;
  • Sources of information from which we collect Personal Information; and
  • Specific pieces of Personal Information we have collected about you.

 

In addition, if you are a California resident you may:

  • Opt-out of the sale, sharing, or disclosure of your Personal Information, in some circumstances;
  • Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
  • Opt-in to certain financial incentive programs we may offer related to the collection, sale, share, or deletion of your Personal Information; and
  • Request deletion of your Personal Information by us and our service providers, in some circumstances.

 

Collection and Disclosure of Personal Information from California Residents

The table below outlines how we handle personal information from California residents. 

Personal Information Collected

How we collect personal information

We collect personal information through our website, email and other marketing outreach.

Categories of personal information we collect

We collect the following categories of personal information: identifiers, commercial information, and internet/electronic activity. 

Specific pieces of personal information we collect

We collect the following specific pieces of personal information: names, job titles, employer, phone numbers, emails, and website interactions.

Our purpose for collecting the personal information

We collect the personal information in order to engage with prospects, provide the services our customers request and to learn more about our customers' preferences. 



Requests

You can make requests related to your California privacy rights at the attached links: 

  • Data Request: https://www.bloomreach.com/en/about/control-your-data;
  • Do Not Share My Personal Information: https://www.bloomreach.com/en/legal/control-your-data/do-not-share-my-info.

You may also make those requests by calling 1-888-263-3917

Please be aware that we do not accept or process requests through other means (e.g., via fax, social media, email addresses, etc.).

We will review the information provided and may request additional information to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

 

Children

Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us as indicated above.

 

Do Not Track

Bloomreach does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.

 

Personal Data collected on behalf of Bloomreach Customers

In connection with performing services for our customers, Bloomreach may also collect, process and store Personal Data owned and controlled by our customers at their direction.  To the extent Bloomreach receives requests directly from consumers regarding Personal Data of our customers, Bloomreach will work with said customer to comply with their obligations under the CCPA.

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    Personalize marketing in real-time across email, sms, app, website, and more
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