The Missing Link in Modern Social Campaigns: How to Turn Clicks Into Personalized On-Site Journeys
Every year, brands pour sizable budgets into social media and influencer marketing campaigns. They focus on follower counts, engagement rates, and the perfect creative brief. They track every click with meticulous UTM tagging. But if a user engages with your campaign and clicks through to a generic homepage, all that carefully crafted momentum evaporates. The […]
Hobbycraft Adapts to Shifting Search Behavior With Search+
Hobbycraft has built a reputation as the go-to destination for crafters across the UK, stocking over 27,000 products across every creative category imaginable, from watercolor paints and knitting yarn to cake-decorating and jewelry-making supplies. Already seeing strong results from conditional slot merchandising, the team wanted to push further and explore what else Loomi AI could unlock […]
Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach
Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]
Enhance Product Recommendations With Pathways
Opportunity Curate your search experience with a widget that highlights products with predefined attributes, like products from a certain brand, high-inventory items, or on-sale products, at the top of your search results. With predefined search pathways, you can offer relevant recommendations while also showcasing the product types you want to emphasize. Example Create a category […]
Personalize Search Results Based on the Industry of Your Customers
Opportunity Personalize for every customer based on their industry. Deliver a higher quality search experience by showing the right results for industry-specific products instead of generic results. Example If a person who works at a hospital searches for “gloves,” you can automatically show sterile surgical gloves higher up in the results. Meanwhile, if someone from […]
Highlight Previously Purchased Products
Opportunity Optimize search for each customer by highlighting products they’ve purchased in the past. This also streamlines the search process and avoids having customers sift through search results to find the same products. Example If an office manager regularly buys a certain brand of pens, highlight them the next time they visit your site to […]