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Medichecks Reactivates Lapsed Customers With Bloomreach and Shopify

Medichecks is a UK-based health and wellness provider that makes laboratory blood testing accessible, reliable, and convenient for consumers. Offering a wide range of tests that customers can order online and complete at home or at partner clinics, Medichecks helps people take control of their health with trusted, science-based diagnostics.

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Products

Loomi AI
Web Personalization
+ 103
%
higher conversion rate
from personalized weblayers
2
x
increase in purchases
from personalized weblayers
+ 140
%
growth in voucher usage
from personalized weblayers

Challenge

With customer lifetime value a focal point in its business strategy, Medichecks wanted to reconnect with customers who hadn’t purchased in over a year — a segment with varied channel preferences and purchase journeys, making it harder to effectively reengage them through retention-focused email campaigns alone. 

The brand needed a smarter, more integrated way to reengage lapsed customers and deliver a personalized, omnichannel experience that felt relevant, consistent, and easy to manage — without adding manual workload for the team.

Solution

Medichecks turned to Bloomreach to achieve the customer-focused experience it envisioned, leveraging Loomi AI to build an automated reengagement campaign tailored to each site visitor’s history.

With support from trusted partner Pathway, the brand implemented a personalized on-site weblayer powered by Loomi AI. Fully integrated with Medichecks’ Shopify storefront, this weblayer identifies returning visitors who have not purchased in over a year and presents them with an individualized incentive directly on-site.

Now, Medichecks’ reengagement strategy runs automatically, is personalized in real time, and adapts dynamically to each customer’s status — ensuring no opportunity is missed.

How It Works

  • Real-time behavioural targeting: Loomi AI recognizes returning site visitors who haven’t purchased in over 12 months and serves a personalized weblayer accordingly.
  • Automated voucher logic: Unique voucher codes are generated for each customer and linked to their individual profile, ensuring consistent incentives across sessions.
  • Persistent, thoughtful on-site experiences: The personalized weblayer remains visible — or minimized — for up to 30 days and disappears once the code is redeemed, maintaining relevance without feeling intrusive.
  • Full tracking and reporting: Every key interaction — from weblayer impressions to voucher redemption — is captured within Loomi AI, with real-time profile updates and our seamless Shopify integration ensuring accurate attribution, performance visibility, and optimization opportunities.
  • No manual maintenance: Once live, the reactivation weblayer runs autonomously, freeing the CRM team to focus on broader strategies.
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Bloomreach allows us to create any user journey we can think of. We can seamlessly personalize, test, and optimize, and our Shopify data is fully integrated via an easy-to-setup, out-of-the-box integration. It’s the perfect platform for a mid-sized business with big dreams.

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Christian Appiah

CRM Lead at Medichecks

Results

Medichecks’ on-site reactivation initiative delivered a strong performance, proving the value of combining behavioural data with personalized incentives:

  • +103% higher conversion rates
  • 2x as many purchases
  • +140% increase in voucher usage

Beyond performance uplift, the automated weblayer became a scalable framework for future retention strategies — demonstrating how data-driven, real-time experiences can successfully reengage dormant customers without manual effort or added complexity.

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