Targeting Customer Intent: Using On-Site Journeys to Guide Your Paid Media Strategy
For most brands, paid media commands one of the largest line items in the marketing budget. Companies invest heavily in Google Ads, Meta Ads, and more — all in pursuit of showing the right product, to the right audience, at the right time. But for all that spend, most teams overlook a critical opportunity: using […]
SMG Replaces Legacy Platforms and Unifies 17 Brands With Bloomreach
Swiss Marketplace Group (SMG) is a pioneering network of online marketplaces that connects and empowers millions of people to make efficient, informed decisions across real estate, automotive, general marketplaces, and financial and insurance comparison services. With 17 brands in its portfolio, SMG combines well-known local brands, high-intent audiences, and the scale to connect supply and […]
The Missing Link in Modern Social Campaigns: How to Turn Clicks Into Personalized On-Site Journeys
Every year, brands pour sizable budgets into social media and influencer marketing campaigns. They focus on follower counts, engagement rates, and the perfect creative brief. They track every click with meticulous UTM tagging. But if a user engages with your campaign and clicks through to a generic homepage, all that carefully crafted momentum evaporates. The […]
Arena Turns Real-Time Insights Into 71% ROAS Lift With Loomi AI
Industry: Retail Partner: Peaks & Pies Arena is a leading waterwear brand specializing in high-tech competitive swimwear and equipment for athletes and water sports enthusiasts.
JD Sports Drives Global Personalization at Scale With Bloomreach
Industry: Retail JD Sports Fashion PLC is a global leader in multi-channel sports fashion, operating across Europe, the UK, Asia, and Australia.
musicMagpie Scales Data-Driven Retention with Bloomreach
musicMagpie is a British-owned online retailer that sells refurbished electronics and second-hand computer games, consoles, books, films, and music. As a pioneer in the circular economy, the company helps extend the life of technology by recycling, refurbishing, and reselling devices — making tech more affordable while reducing environmental impact.