The Missing Link in Modern Social Campaigns: How to Turn Clicks Into Personalized On-Site Journeys
Every year, brands pour sizable budgets into social media and influencer marketing campaigns. They focus on follower counts, engagement rates, and the perfect creative brief. They track every click with meticulous UTM tagging. But if a user engages with your campaign and clicks through to a generic homepage, all that carefully crafted momentum evaporates. The […]
Arena Turns Real-Time Insights Into 71% ROAS Lift With Loomi AI
Industry: Retail Partner: Peaks & Pies Arena is a leading waterwear brand specializing in high-tech competitive swimwear and equipment for athletes and water sports enthusiasts.
JD Sports Drives Global Personalization at Scale With Bloomreach
Industry: Retail JD Sports Fashion PLC is a global leader in multi-channel sports fashion, operating across Europe, the UK, Asia, and Australia.
musicMagpie Scales Data-Driven Retention with Bloomreach
musicMagpie is a British-owned online retailer that sells refurbished electronics and second-hand computer games, consoles, books, films, and music. As a pioneer in the circular economy, the company helps extend the life of technology by recycling, refurbishing, and reselling devices — making tech more affordable while reducing environmental impact.
Lower CAC With Lookalike Customer Segments Based on LTV or Purchase Intent
Opportunity Lower customer acquisition cost (CAC), increase brand visibility, and drive traffic to a website, product, or service while increasing your return on investment. Example Create lookalike audiences using a seed list of high-value customers that’s based on lifetime value (LTV) or purchase intent. Value Target specific segments based on demographic, behaviors, and interests, and […]
Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]