Audience Activation: From Segments to Autonomous Experiences
Audience activation defines how brands use customer data to deliver relevant experiences across channels. For the past decade, this process relied on rules-based segmentation like lookalike audiences, past purchase behaviors, and demographic clustering. Marketers built static segments, pushed them through predetermined workflows, and hoped for engagement. This approach no longer works. The rapidly evolving privacy […]
7 Ecommerce Personalization Strategies to Boost Sales in 2025
Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. With 81% of shoppers more likely to buy from companies offering personalized experiences, the stakes have never been higher for digital retailers. The good news is that personalization technologies have matured significantly. The challenge now lies in selecting and implementing the right strategies […]
The Future of Retention Marketing: How To Build Lasting Loyalty in the Age of Autonomous Experiences
Traditional retention marketing operates reactively — drip campaigns, generic loyalty programs, and fragmented customer insights that create fundamental gaps. Legacy platforms delay response times, create channel silos, and miss live customer intent when it matters most. The market demands better. With global ecommerce projected to reach $8 trillion by 2026, customer loyalty forms moment to […]
Best AI Chatbots for Ecommerce in 2025: Use Cases & Benefits
Ecommerce chatbots have been around for a few years — which, in the world of ecommerce, makes them part of the furniture. But with recent developments in AI and the evolving ecommerce landscape, the role of chatbots is being reexamined, and online retailers are renewing their approach to incorporating these tools into their online experience. […]
NRF Retreat
Escape the chaos. Make connections that matter
From Time Saved to Revenue Earned: Choosing AI for Cross‑Channel Marketing
AI has become one of the hottest topics in marketing technology. Nearly every platform claims to be “AI-powered,” but not every solution will actually move the needle for your business. AI-driven efficiency is just the starting line. The true ROI comes from how that efficiency is translated into better customer experiences. In the long run, […]