Recently, Twilio announced plans to sunset its multichannel marketing tool, Twilio Engage, by the end of 2025. And while this news requires Twilio customers to find a new marketing solution, there’s a future-proof choice available: Bloomreach Engagement.
As a premier partner of Twilio, Bloomreach Engagement is a preferred alternative that Twilio recommends to customers needing to transition from Twilio Engage, and our partnership ensures that migrating to Bloomreach is a seamless, straightforward process.
With all the capabilities that Twilio Engage provides and more, Bloomreach Engagement is the ideal next step for businesses looking to expand their marketing efforts. Our AI-powered platform helps you build marketing campaigns that understand your customers, speak directly to them, and do so across all your marketing channels.
Plus, Bloomreach Engagement is a perfect pairing for Twilio Segment customers that want to translate their customer data into limitless customer experiences. With Engagement and Twilio Segment, you get a consolidated tech stack that unites all the must-have marketing features into a synced pair of powerhouse solutions.
As Twilio Engage is beginning to be phased out, businesses now have a valuable opportunity to leverage the rewarding partnership between Twilio and Bloomreach and empower their marketing teams to deliver the personalized journeys your customers deserve. Keep reading to find out how.
A Premier Partnership for Modern Businesses
Bloomreach and Twilio offer the ideal foundation for a scalable marketing tech stack. With Twilio’s best-in-class data infrastructure and the omnichannel marketing automation capabilities of Bloomreach Engagement, marketers have the fuel and functionality needed to create the real-time customer journeys that today’s audiences expect.
While Twilio’s robust data infrastructure collects, organizes, and cleanses data from various sources, Bloomreach Engagement acts as a natural extension of Twilio’s high data quality and governance. The enriched data that Twilio offers is seamlessly integrated with Bloomreach’s AI-powered platform, allowing marketers to drive customer engagement across more than 17 channels, including email, SMS, ads, and mobile apps.
This puts marketers in the driver’s seat, facilitating data-driven customer experiences that unfold with each new customer interaction. With all your customer data, channels, and insights fully integrated into one unified solution, you can personalize experiences across every touchpoint, for every customer — all without relying on your IT team to make it happen.
Our streamlined and sweeping cooperation is the backbone of our longstanding partnership with Twilio, and our partnership continues to grow. Bloomreach’s two most recent native integrations (Twilio SMS and Twilio Email) allow Twilio Communications customers to leverage the full power of Bloomreach Engagement’s all-in-one marketing capabilities, natively syncing with our visual editor, analytics, reporting, segmentation, and more.
With this full suite of features — and access to Loomi AI, our AI purpose-built for ecommerce — marketers can build flexible, personalized campaigns that maximize engagement across all channels.
Personalized Ecommerce Is Possible With Loomi AI
To create seamless customer experiences, your marketing technology must be seamlessly connected, sharing data and understanding insights in real time as your customer relationships grow. But this level of real-time connection takes more than a stitched-together network of channels — it requires an AI-powered solution that weaves your entire marketing ecosystem together.
AI Is the Key to End-to-End Personalization
To connect all your data and create omnichannel campaigns that weave a cohesive customer experience together, artificial intelligence is essential. It’s the only way to make sure your data is being used at the speed and scale that modern marketing requires, with no valuable data falling through the cracks.
Without an AI-powered solution, your business will end up spending valuable time and effort trying to wire different channels together and connect multiple campaigns. Gleaning insights from campaigns on one channel to optimize another becomes a complex, frustrating process. It’s a monumental task for both developers and marketers to undertake manually.
But uniting channels, data, and analytics is non-negotiable for modern businesses. You need to harness the vast amounts of data that customers trust your business with — from their personal information to their individual shopping preferences — and turn it into valuable interactions that can adapt to meet their needs.
This is exactly what AI-powered marketing offers. With artificial intelligence connecting all your efforts, you can seamlessly create personalized customer experiences that offer limitless possibilities.
Loomi AI Is Purpose-Built for Ecommerce
Bloomreach has always recognized the power of artificial intelligence to personalize the ecommerce experience. That’s why we’ve worked since day one to build and train Loomi AI, our AI for ecommerce.
Loomi AI is the essential ingredient in your marketing strategy that weaves the power of personalization throughout the customer journey. It’s designed to translate your wealth of data into data intelligence, helping you understand important trends, build context, and determine important factors that real-time customer journeys need to incorporate to be successful.
With Loomi AI interpreting your data, you get a full understanding of every customer’s relationship with your business and can activate this intelligence across all your channels within Bloomreach Engagement. There’s no manual integrations necessary — no matter where your customer’s journey takes them, Loomi AI can learn from each new data point, apply it to a customer’s holistic experience, and activate these insights in future campaigns.
It can predict which customers are likely to purchase and which are in danger of churning. It can contextually personalize campaigns to cater to different customers and their needs. It can identify the ideal channel to reach your audience, match the right products with the right customers, unlock new buyer personas that drive more revenue for your business, and so much more.
All these Loomi AI-powered capabilities are embedded in the omnichannel marketing automation tools that Bloomreach Engagement offers. From our campaign scenario builder to our granular reporting and segmentation tools, you get everything you need to build the ideal customer journey, along with the AI capabilities to orchestrate a personalized experience for each individual.
Limitless Personalization in One Unifying Solution
With AI weaving your entire marketing strategy together in one solution, marketers have the flexibility and toolset required to create real-time campaigns.
This is the key to getting the most out of the high-quality data that Twilio provides. With Bloomreach Engagement, your data is plugged directly into your segmentation and analytics tools, your campaign scenarios, and all your marketing channels. You can capitalize on your real-time data in one comprehensive platform, making every customer interaction a personalized connection.
The effects this can have on your marketing strategy are game changing. From the time and money saved from consolidating your tech stack to the revenue-driving optimizations your marketers can incorporate into omnichannel campaigns, there’s no limits to the customer journeys you can create with Bloomreach Engagement.
Plus, with Twilio and Bloomreach’s rock-solid partnership, you can connect our best-in-class solutions and hit the ground running. Empower your campaigns with real-time data, expand your channels, personalize every step in your customer journey — whatever success looks like for your business, our AI-powered platform can make it happen.
Ready to see what Loomi AI can do for your business? Visit our website to see more Loomi AI-powered use cases you can implement today.
