Everyone knows that AI is a beneficial tool for marketers. But there’s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy.
With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more efficient, streamline creative tasks, and bridge the gap between marketers and the data they need to personalize campaigns. And in the fast-paced, competitive world of modern marketing, these are the factors that truly matter.
It’s in every business’s best interest to adopt an AI-powered marketing strategy, and Bloomreach Engagement is the perfect solution for marketers that want to stay ahead of the pack.
Our marketing platform is powered by Loomi AI, our AI purpose-built to tackle the biggest challenges facing ecommerce companies. Loomi AI is trained on Bloomreach’s 15+ years of data on how customers shop and search, with fine-tuned models and workflows designed to make end-to-end personalization an intuitive process for marketers.
Loomi AI is trained to harness your unique customer and product data to produce commerce-oriented outcomes, offering personalization capabilities you can’t get from any other marketing solution.
Wondering what Loomi AI can do for you? Here are five game-changing AI features available in Bloomreach Engagement.
Loomi Analytics
Data is the most valuable tool at any marketer’s disposal, but making sense of it can be overwhelming. You might have a mountain of information on your customers that you can use to create incredible customer journeys, but finding the most relevant, impactful data points is hard to do on your own.
That’s why Bloomreach created Loomi Analytics, our data analysis tool that uses the power of artificial intelligence to help you get actionable insights at a moment’s notice. Using a conversational interface, you can easily ask Loomi Analytics questions in plain, natural language and our AI will produce detailed, relevant insights that help you unlock the true power of your data.
Think of Loomi Analytics as your personal AI co-pilot, ready to step in whenever you need to crunch the numbers and get astute interpretations of your customer relationships.
With the ability to instantly generate reports, funnels, segments, and customized metrics, Loomi Analytics goes beyond just summarizing data points, helping you simplify complex data with explanations that deepen your understanding and enhance your decision-making. It’s the future of marketing intelligence, where you can tap into the power of analytics in seconds.
AutoSegments
Customer segmentation is essential for successful ecommerce marketing. But every marketer knows it can be a painstaking process — sifting through endless data sets to identify opportunities and organize customers by relevant properties is time consuming. Without the right tools for the job, marketers are often forced to lean on IT teams to build their audiences.
Bloomreach’s AutoSegments solves all these problems, streamlining the segmentation process using the power of artificial intelligence. With just a few clicks, Loomi AI can comb through your customer data to construct targeted segmentations in the blink of an eye.
Just tell Loomi AI the customer properties you want to target and the goals of your campaign, and it’ll get right to work finding millions of combinations of properties and metric values. Plus, Loomi AI offers detailed insights into all its auto-generated segments so you can make sure you choose the right customers and optimize campaigns to meet their needs.
Contextual Personalization
Loomi AI makes it easy to fine-tune your campaign testing using contextual information on each customer, automatically determining which content, offer, and channel works best for each individual.
Contextual personalization is the AI-powered answer to traditional testing’s biggest issue: With A/B testing, there’s a winner and a loser, and some customers don’t get served the right result for their unique preferences. If you set up an A/B test and 70% of your test audience prefers variant A, your entire campaign audience will see variant A. This leaves 30% of your customers receiving a less-relevant campaign, even if they would be more partial to variant B.
With contextual personalization, you can set up campaign testing scenarios that take each customer’s needs into account, ensuring that 100% of your audience receives the best campaign variant for their individual needs.
Using the power of Loomi AI, contextual personalization automatically analyzes all relevant customer data before serving customers a campaign, matching recipients with the right variants based on key data points like their preferred campaign timing, their most-used channel, the content and promotions they favor, and so on.
Serving personalized variants to your audience just takes a few clicks in Bloomreach Engagement. You can incorporate contextual personalization into your on-site experience, email campaigns, SMS messages, and any other touchpoints where AI-powered testing is needed.
Weblayer Variant Generator
Weblayers (aka website banners) are great tools to collect customer information, showcase promotions, and inspire onsite engagement. And while making a weblayer isn’t a huge lift for marketers, testing multiple variations of on-site banners can be a time-consuming process.
Seeing if alternative messaging, visuals, or incentives work better than others is important to fine-tune your customer experience. But you need to create multiple versions to properly test, and iterating a variety of weblayers can be an annoying hold-up for your marketing efforts.
Thankfully, Bloomreach’s weblayer variation generator can help.
With the power of Loomi AI, marketers can create multiple weblayer variants in seconds, diversifying the copy, tone, and design of a weblayer. With multiple variants available, you can then ask Loomi AI to contextually personalize which weblayer your audience sees, ensuring that every customer is served the messaging that is most relevant to them.
AI-Powered Predictions
To foster long-lasting customer relationships, your marketing needs to stay one step ahead of your audience. AI can help you anticipate what comes next in the ideal customer journey and turn the guessing game of future campaigns into a data-driven science.
With AI analyzing your customer data, you can spot patterns and trends in your customer relationships that can be used to predict customer behavior and preferences. These predictions can then be harnessed to build lucrative customer segments, speak directly to individual customers, and map engaging shopping experiences.
Bloomreach Engagement offers an array of Loomi AI-powered prediction templates that give you important insights into future customer behavior, including:
- Purchase predictions. With the ability to predict a customer’s likelihood to make a purchase, you can optimize key touchpoints like paid channels to get the most ROI from your marketing efforts.
- Open email predictions. Predicting a customer’s likelihood to open an email can help you fine-tune your email campaign audience and determine the right email frequency for each customer. Plus, it can help keep your open rates high, which plays an important role in email deliverability.
- Optimal send time predictions. By determining the best time to send emails to each individual customer, you can maximize your campaign’s chances of engagement.
- Churn predictions. Loomi AI can predict which of your customers are most likely to churn, helping you segment lapsing customers and target them accordingly with reengagement campaigns.
- In-session predictions. By predicting a customer’s probability to purchase during a current shopping session, marketers can create personalized incentives for conversion-ready customers and encourage them to complete their purchase.
- Custom predictions. Marketers can create customized prediction templates in Bloomreach Engagement, harnessing the power of AI to identify whatever key customer behaviors will help them reach their goals.
Supercharge Your Marketing With Loomi AI
With so many powerful AI features at your disposal, you can optimize every aspect of your marketing strategy with Bloomreach Engagement. Our automated marketing solution weaves Loomi AI into all your marketing channels, connecting all your customer data and fueling the personalized, seamless experiences that modern customers expect.
Want to learn more about the cutting-edge AI capabilities our platform provides? Visit our website to see more Loomi AI-powered use cases you can implement today.
