Product Badges

Display Product-Specific Offers and Policies With Visual Badges

Product badges help you communicate special offers, new policies, and brand values directly on product pages. These visual elements serve as powerful mid-funnel conversion tools, whether it’s highlighting your new eco-friendly approach, improved return policy, or exclusive delivery options. For example, a sustainability badge can instantly communicate your environmental commitment while a “Free Returns” badge removes purchase hesitation. Ready to boost conversions with strategic product messaging?

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach To Display Product Badges

Traditional product messaging often gets buried in descriptions or overlooked entirely, leaving customers unaware of compelling offers and policies that could drive their purchase decision. You need a solution that makes key information impossible to miss while maintaining your site’s aesthetic appeal. Bloomreach Engagement makes product badge campaigns effortless with prioritized display logic, easy weblayer implementation, and flexible ordering systems. Now, you can deploy badges in clicks, not weeks.

Get Inspired: Launch Product Badges With Ease

Prebuilt Weblayer

Product Badges

Prebuilt Use Case

Deploy product badges in minutes with our prebuilt template. Communicate new policies, offers, or brand values directly on product pages through prioritized weblayer displays. Perfect for highlighting return policies, delivery methods, or eco-friendly initiatives that drive customer confidence and conversions. Configure display order, quantity limits, and targeting rules with zero development time required.

“Badges displayed on product pages serve as an essential mid-funnel marketing tactic. Communicate special offers and policies to drive conversion and revenue.”

How It Works

Set up your badge strategy by defining which products need special messaging, whether it’s highlighting new return policies, delivery methods, or sustainability initiatives that differentiate your brand.

Deploy visual badges using Bloomreach Engagement’s weblayer system to communicate your key messages without disrupting the shopping experience.

Configure display priorities and ordering rules to ensure the most important badges appear first, with control over how many badges show simultaneously on each product page.

Monitor performance through conversion rate and revenue per visitor metrics, optimizing badge placement and messaging based on customer response data.

Target Audience for Product Badges

Retail brands launching new policies or sustainability initiatives, ecommerce companies promoting special delivery options, fashion retailers highlighting return guarantees, and sustainable brands communicating eco-friendly practices. Particularly valuable for businesses introducing new customer benefits or differentiating product features that influence purchase decisions.