Product Analytics Dashboard

Track Performance, Identify Trends, and Optimize Product Strategies

Transform raw ecommerce data into actionable insights with comprehensive product performance tracking. Monitor your top-selling items, analyze conversion rates by category, and identify trending products over specific periods. For example, discover which 20 products drove the most revenue last month or which categories have the highest conversion rates. Make data-driven decisions that boost your bottom line.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail

Goal:

Analyse Data

Metrics:

Conversion Rate Return Rate Revenue

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Why Marketers Use Bloomreach for Product Analytics

Ecommerce businesses struggle to make informed decisions without real-time, data-driven insights into product performance. You need visibility into what’s selling, what’s converting, and what trends are emerging across your catalog. Bloomreach Engagement’s Product Analytics Dashboard eliminates guesswork by providing comprehensive product intelligence in one centralized view. You can quickly identify best-performing products, understand user behavior patterns, and optimize your strategies based on concrete metrics like conversion rates and revenue trends.

Get Inspired: Run Your Dashboard With Product Insights

Prebuilt Dashboard

Product Analytics Dashboard

Prebuilt Use Case

A comprehensive analytics tool that provides insights into various trends on your website, including the most viewed products and categories. Get an exclusive list of the top 20 selling items in the last month, and understand more about your site’s conversion rates, such as the best conversion products and categories over a certain period.

Ecommerce businesses often need help to make informed decisions due to a lack of access to real-time, data-driven insights. Our Product Analytics Dashboard directly tackles this challenge, providing vital information on product views, selling trends, and conversion rates. This information enables businesses to optimize their offerings, identify best-selling products, and understand users’ behavior.

"Achieve significant benchmarks. By identifying and understanding sales trends and the best-performing products, you can design effective strategies to boost their conversion rates. Additionally, you can improve customer retention by understanding and responding to user behavior trends."

How It Works

Bloomreach Engagement automatically collects and analyzes product interaction data across your website, tracking views, purchases, and conversion metrics for every item in your catalog.

The dashboard compiles real-time insights into your top 20 selling products over the last month, showing revenue, conversion rates, and performance trends for each item.

Category-level analytics reveal which product groups drive the highest conversion rates, helping you identify your most profitable segments and optimization opportunities.

Strategic insights enable you to make data-driven decisions about inventory, marketing focus, and product development based on actual customer behavior patterns.

Beauty +50% Click-Through Rate

Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

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Campaigns Built Using Product Usage Data

Learn how Benefit Cosmetics leveraged real-time dashboards and analytics to optimize its product strategy during the launch of a new blush line. By using Bloomreach’s robust reporting capabilities, the brand was able to track product performance by shade, understand customer preferences, and adjust marketing efforts accordingly.

As a result, Benefit Cosmetics was able to boost the click-through rate by 50% and revenue by 40% for its launch campaigns vs. other campaigns.

Target Audience for Product Engagement Analysis

Ecommerce retailers with extensive product catalogs, merchandising teams optimizing product performance, and data-driven marketers seeking actionable insights.

Particularly valuable for:

– Fashion retailers tracking seasonal trends

– Electronics companies analyzing product lifecycle performance

– Beauty brands identifying bestselling categories across different customer segments