Image Search

Help Customers Find Products Using Visual Similarity Search

Transform how customers discover products by letting them upload images to find visually similar items. Loomi AI analyzes uploaded photos and instantly matches them with products in your catalog. For example, a customer uploads a photo of shoes they love, and gets recommended similar styles from your inventory. Turn visual inspiration into immediate purchasing opportunities.

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Why Marketers Use Bloomreach for Visual Product Discovery

Traditional search fails when customers can’t describe what they want but know it when they see it. Visual search removes this barrier by letting customers simply upload images to find similar products. While tools like Google Lens can also search by image, they direct shoppers to competitor sites and marketplaces, taking them away from your store. Bloomreach Discovery powers visual search directly on your site with Loomi AI’s advanced visual recognition technology, instantly analyzing images and matching them to your product catalog. You keep customers engaged on your owned channels, eliminate the frustration of failed searches, and convert browsing into buying faster.

Get Inspired: Enable Image-Based Shopping

Visual Search

Image-Powered Product Discovery

Enable customers to find products by uploading images instead of typing search terms. Loomi AI identifies visual similarities between uploaded photos and your product catalog, delivering instant recommendations that match what customers are looking for. This eliminates the guesswork in product discovery and converts visual inspiration into immediate purchasing opportunities. For example, when shopping for shoes, customers upload a picture of styles they like, and Loomi AI recommends visually similar products from your inventory.

How It Works

Set up visual search capabilities in Bloomreach Discovery to enable image upload functionality on your site.

Customers then upload an image of a product they like — whether from social media, a magazine, or their own photos.

Loomi AI analyzes the visual elements in the uploaded image, identifying key features like color, shape, texture, and style.

The customer receives a curated list of visually similar products from your inventory, ranked by relevance.

Customer can refine results or directly add recommended products to their cart for faster conversion.

Target Audience for Photo Search Features

Fashion retailers, home goods stores, jewelry brands, and beauty companies where visual appeal drives purchase decisions. Particularly valuable for businesses with extensive product catalogs and customers who struggle to describe desired items through text searches.