Case Study

A Platform for the Future: Carrefour’s Experience Management Success

Discover how the international retailing giant personalizes experiences and drives results faster with Bloomreach Experience Manager (brXM). 

Download Your Copy

If it’s easy to extend or be used by developers, it’s going to save costs in the future.

Jesus Alberto, Technical Development Director, eCommerce, Carrefour Spain

Learn how adopting brXM helped Carrefour:

  • Reduce operational costs with faster and more cost-effective development
  • Accelerate time to market new features and innovations
  • Improve team productivity and agility
  • Increase flexibility to upgrade and customize its digital commerce platform

Carrefour Group is one of the biggest retailers in the world with more than 12,000 stores in 30 countries. The technical team had a number of key selection criteria when looking for a new experience management solution and needed a CMS to bring together multiple parts of the customer experience. 

In a competitive evaluation process where multiple solutions were considered, Bloomreach was selected as the partner to roll out Bloomreach Experience Manager (brXM) - the open and flexible CMS built to drive results faster. 

When Covid-19 hit Europe in early 2020, Carrefour was experiencing order volumes and increasing demands like never before. How did its teams cope? With a little help from brXM, the international retailing giant is now set up for experience management success and a platform for the future.

Trusted by 100s of innovative companies