MOUNTAIN VIEW, CA, May 10 2023 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced it has made it even easier for direct-to-consumer (D2C) brands to connect their existing technologies with tools that offer a deeper understanding of the customer journey. Bloomreach Engagement’s suite of marketing intelligence and orchestration tools can now be connected to leading D2C channels, apps, and commerce platforms — including Shopify, Klaviyo, Movable Ink, and more — allowing brands to increase loyalty and reduce customer acquisition costs (CAC) with more targeted campaigns.
Despite a growing need to drive down CAC and improve retention, time-consuming integrations often keep fast-growing D2C brands from adopting the tools they need to achieve these goals. In response, Bloomreach Engagement has launched easier, faster integrations of its intelligence and orchestration solutions with commonly used channels, apps, and platforms to complement brands’ existing technology stacks. These solutions include:
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A single marketing view of the customer that seamlessly connects first-party data, customer preferences, granular segments, and channel behavior to other data platforms or marketing apps
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AI-powered predictions, including purchase or churn intent, optimal campaign send time, and best channel per customer, which can improve engagement and conversions across all marketing channels
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Server-side anonymous user tracking, which mitigates the impact of tracking restrictions and allows marketers to factor in anonymous activity for a complete picture of the customer that drives better personalization across email, SMS, and ads
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Seamless journey orchestration, including the option to add channels and features at any time, which allows marketers to build detailed customer journeys across channels without ever changing screens
Marketers seeking more analytics, AI, and customer journey insights can now tap into these industry-leading Bloomreach features to enhance existing email, SMS, or ad programs, driving down CAC and improving retention without replacing existing technology. A newly launched two-way integration with Klaviyo, for example, takes just minutes to set up and enables brands to export customers, consents, and campaign events from Klaviyo directly to Bloomreach for a comprehensive view of the customer. Utilizing Bloomreach’s intelligence and orchestration, brands can sync their data sets back to Klaviyo, enriching their subscriber data with high-intent segments and accelerating email marketing growth.
Bloomreach Engagement also integrates with leading commerce platforms including Shopify, Shopify Plus, BigCommerce, and Magento, as well as ad platforms such as Snapchat, Facebook, and Google Ads. The company has also launched integrations with D2C favorites including Movable Ink, Yotpo, and more.
“Data-driven marketers at D2C brands are looking for more ways to understand the customer journey and lower CAC with more targeted, personalized campaigns,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. “We don’t want concerns about integration times or impacts to their tech stack to stand in the way of that. In offering easier integrations with the platforms, apps, and channels we know they use, we’re ensuring there are no limits to the connections they can build with their customers.”
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About Bloomreach
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.
Media Contact:
Michelle DeMaio
Bloomreach
Corporate Communications
[email protected]
