Bloomreach Helps Marketers Upgrade Their Omnichannel Strategy with New Attentive Integration, Leveraging Bloomreach Data to Send More Personalized SMS
MOUNTAIN VIEW, CA, June 1 2023 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced businesses using Bloomreach Engagement can now enhance their SMS communications by leveraging their data in Bloomreach to send more personalized messages through Attentive. This integration enables Engagement users to send highly personalized SMS communications and synchronize campaigns across both platforms. Attentive, a prominent SMS marketing platform trusted by more than 6,500 Shopify brands, plays a crucial role in numerous brands' tech stack. With this integration, more marketers in the Shopify ecosystem have the opportunity to expand their omnichannel strategy and enhance customer engagement with real-time personalization.
Over the past few years, SMS has proven to be an effective marketing channel delivering substantial ROI, conversions, and increased customer engagement. It has become the preferred channel for customers to interact with their favorite brands, with an average open rate of 98%. Now, marketers utilizing Attentive to drive their SMS strategy can further enhance those customer interactions, leveraging their complete customer profile data within Bloomreach Engagement to personalize every communication.
The integration enhances the customer experience by allowing users to orchestrate communications across both Bloomreach and Attentive, ensuring customers only receive the messages that are most relevant to their shopping experience. Bloomreach's sophisticated segmentation and orchestration capabilities allow users to interact with their customers in a more intentional way. If a marketer sends an email through Bloomreach that needs a boost in engagement, a follow up SMS sent via Attentive can act as a reminder. Marketers can also leverage Bloomreach's AI-driven product recommendations, ensuring consistency across all touchpoints, before passing the data to Attentive for final sending. Even after the completion of an SMS campaign, the synchronization of all campaign event data from Attentive to Bloomreach enables users to leverage comprehensive reporting and analytics that pulls from their entire customer dataset, rather than just fragments of it.
“SMS marketing is not only evolving as a more reliable way to communicate with customers– it has the potential to significantly transform the entire customer journey,” said Michal Novovesky, General Manager and Head of Product at Bloomreach Engagement. "In line with the conversational nature of commerce, our latest integration combines our customer data with Attentive’s dynamic SMS platform, empowering our customers to deliver personalized and impactful experiences. We are thrilled to witness how this integration redefines omnichannel marketing, enabling marketers to save time and boost conversion rates."
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.