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Elastic Path Adds Intelligent Search Powered by Bloomreach

Powerful search and merchandising capabilities enable Elastic Path Commerce users to personalize shopper experiences across touchpoints

VANCOUVER, British Columbia - March 4, 2019 - Elastic Path, the world’s leading provider of enterprise API commerce solutions, today announced availability of BloomReach Search and Merchandising through Elastic Path Commerce. Users of Elastic Path Commerce now have access to BloomReach’s leading AI-powered search and merchandising capabilities to differentiate their brand with relevant, engaging and personalized experiences across all customer touchpoints.

“By integrating BloomReach’s Search & Merchandising solution, Elastic Path Commerce users now have another powerful tool in their toolkit. These two best-of-breed solutions work together seamlessly to help brands ensure one-to-one experiences for every customer, at every interaction,” said John Bruno, VP of Product Management at Elastic Path. “Intelligent search is a vital part of a robust commerce strategy, and BloomReach is a visionary in the space. Together, our solutions drive deeper shopper engagement and stronger conversions through personalized experiences for each customer.”

Using Elastic Path’s headless commerce solution, businesses can extend commerce through a single platform to any conceivable customer touchpoint. Paired with advanced search algorithms and merchandising tools from BloomReach, businesses can then fully optimize each shopper’s search, browse and landing page experiences at those touchpoints. Together, BloomReach and Elastic Path enable businesses to learn from and adapt to customer behavior to deliver unified, highly relevant and personalized experiences for each visitor across all touchpoints.

“BloomReach and Elastic Path are a natural fit, and I’m excited to expand our partnership,” said William Uppington, Chief Product and Strategy Officer at BloomReach. “It’s never been more vital to create the right experience personalized to each customer across channels, and doing so requires a nimble approach informed by customer intelligence. This partnership allows Elastic Path customers to do just that and exceed shoppers’ heightened expectations for personalized experiences with their favorite brands.”

When brands move away from the monolithic commerce platforms to more flexible architectures like Elastic Path Commerce, they can innovate quickly, re-imagine their customer experience across touchpoints, and leverage tools and technologies that truly support their businesses, not just those come with their commerce platform.

About Elastic Path 

Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information, visit

About BloomReach

BloomReach enables transformative digital experiences. Harnessing the power of AI, BloomReach combines super search, personalized merchandising and contextual content to create connected experiences that stimulate customer engagement and loyalty while boosting conversion and increasing revenue. With a global network of certified partners, BloomReach serves hundreds of enterprise customers such as Neiman Marcus, REI, FC Bayern München, Marks & Spencer, and the UK’s NHS Digital.

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