Opportunity
Improve your understanding of your customers’ purchase drivers through contextual personalization to help you provide the best possible customer experience.
Example
- Unsure about whether to offer a discount, free service, or upgrade? Create multiple banner variants with different offers. Then, match each one to an individual visitor to boost conversion rates.
Value
Unlike A/B testing, contextual personalization uses AI and machine learning to determine the offer a customer is most likely to convert with.
