English
Personalize Offers Based on Customer Preferences With Contextual Personalization
Use Case
Industry
Beauty
Fashion
Food & Beverage
Grocery
Furniture and Home Goods
Outdoor Equipment & Sports
Pets
Retail
Travel & Hospitality
Channel
Weblayers
The details
Opportunity
Improve your understanding of your customers’ purchase drivers through contextual personalization to help you provide the best possible customer experience.
Value
Unlike A/B testing, contextual personalization uses AI and machine learning to determine the offer a customer is most likely to convert with.
Example
- Unsure about whether to offer a discount, free service, or upgrade? Create multiple banner variants with different offers. Then, match each one to an individual visitor to boost conversion rates.