AI-Powered Guided Shopping

Transform Browsing Into Buying With Intelligent Shopping Assistance

AI-powered guided shopping transforms how customers discover and purchase products by providing real-time, personalized assistance throughout their journey. Like having a knowledgeable sales associate available 24/7, this approach uses artificial intelligence to understand shopper intent and guide them to the perfect products.

For example, when a customer browses athletic wear, AI can instantly suggest complementary items based on their preferences and purchase history.

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Channel

Products:

Conversational Shopping

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for AI-Powered Shopping Experiences

Over 70% of online shoppers abandon their sessions without purchasing because they struggle to find the right product or need guidance before committing. You lose valuable conversion opportunities when customers can’t easily navigate your catalog or get the help they need.

Bloomreach Clarity acts as your virtual sales team, using AI to understand customer intent and provide real-time product recommendations. With commerce-first AI that knows your entire catalog, you can guide every shopper to their perfect purchase, increasing conversions while reducing decision-making friction.

Get Inspired: Run Guided AI Shopping as a High-Converting Strategy

AI-Powered Guided Shopping

Boosting Conversions With AI-Powered Guided Shopping

Transform browsing sessions into purchases with AI that acts as a virtual sales assistant throughout the shopping experience. Bloomreach Clarity dynamically assists shoppers based on their browsing behavior, offering tailored product suggestions and interactive discovery paths.

The AI-driven conversations surface the most relevant items from your catalog, leading to faster decision-making and higher conversion rates. This intelligent guidance reduces purchase friction while helping customers discover products they’ll love.

Recommended Products: Bloomreach Clarity

How It Works

AI analyzes real-time customer behavior, including browsing patterns, time spent on pages, and interaction signals, to understand shopper intent and preferences.

Bloomreach Clarity integrates seamlessly into your website, appearing as an intelligent shopping assistant when customers need guidance.

The AI shopping agent uses deep product catalog knowledge to surface the most relevant items based on customer preferences, budget, and browsing history.

Smart interventions activate at key moments — when customers show hesitation, spend too long on a page, or appear ready to leave without purchasing.

The system provides tailored recommendations that address specific customer needs, leading to faster decision-making and reduced shopping friction.

Continuous learning from customer interactions improves recommendation accuracy and conversion rates over time, creating a smarter shopping experience.

Target Audience for Personalized AI Shopping Journeys

Retail brands with extensive product catalogs, fashion and beauty companies where customers need styling guidance, electronics retailers explaining complex product features, and home goods brands helping customers visualize purchases.

Particularly valuable for businesses with high cart abandonment rates or long consideration cycles.