The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.
In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless “phygital” (physical and digital) experiences are now essential focuses for ecommerce companies.
TL;DR:
- Leveraging AI to enhance customer experiences and streamline workflows
- How to bridge the gap between online-offline journeys
- Improving brand loyalty a customer-centric approach that measures delight
