Episode 90: The Future of Shopping Is…”Phygital”?!

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The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.

In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.  

As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless “phygital” (physical and digital) experiences are now essential focuses for ecommerce companies.

TL;DR:

  • Leveraging AI to enhance customer experiences and streamline workflows
  • How to bridge the gap between online-offline journeys
  • Improving brand loyalty a customer-centric approach that measures delight

There are a lot of valuable things behind AI or behind any other new tools that you might be scared of, and you’re not knowledgeable enough about, but that’s the process. If you’re scared about something, especially in business, there is something good behind it, and it’s worth exploring it.

Meet the speakers

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Sergei Moiseev-Lierman

Head of Digital & E-Commerce at Miele
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