See All EpisodesEP. 40 | 10 MIN.

Episode 40: Take 10: Holiday 2021, What Should We Expect?

On this special 10-minute edition of ‘The State of Commerce Experience,’ host Brian Walker shares his insights on what we can expect in regards to online sales this holiday season. Hear Brian discuss why this is shaping up to be one of the most challenging holiday seasons in recent memory, how retailers are responding, and where he predicts sales to end up.
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The holiday season is quickly approaching, and retailers are in store for one of the most challenging seasons in recent memory. With low inventories related to supply chain and logistics, labor challenges, and drops in consumer confidence, retailers are preparing themselves for an interesting few weeks to come. 

Episode Highlights

  • To highlight the factors impacting online shopping this holiday, as well as how retailers are responding, Brian Walker hosts a special 10-minute, solo episode of ‘The State of Commerce Experience.’ He discusses a range of topics, including:
  • His holiday season forecast made weeks prior, and how that forecast has evolved as we’ve gotten deeper into the holiday season.
  • The challenges facing retailers right now, from supply chain and logistics to waning consumer confidence.
  • And the changes in strategy retailers are adopting in order to navigate the complexities of this holiday season.

This episode is packed with fascinating insights about the build up to the holiday shopping season, where we are now, and where Brian sees us heading in the weeks to come. You won’t want to miss it.


We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at

Hear more insights from Brian on LinkedIn:

“For many reasons this is shaping up to be one of the most challenging in recent memory, perhaps even more challenging than last year.”

Meet the speakers

Brian Walker

Strategy Consultant and Former Chief Strategy Officer at Bloomreach

Visit LinkedIn profile

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