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Episode 4: Expert Insights on B2B eCommerce

In this episode of ‘The State of Commerce Experience,’ Brian Walker dives into the world of B2B eCommerce with Brian Beck, author of “Billion Dollar B2B eCommerce” and Managing Partner at Enceiba, a firm that brings together technology and services to launch and accelerate Amazon results.
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In today’s episode Brian speaks with B2B eCommerce expert, advisor and author, Brian Beck.

Brian is a highly respected thought leader in the world of B2B digital commerce and the owner and Managing Partner of Enceiba – the leading eCommerce agency helping B2B and B2C companies grow their businesses on Amazon.

Episode Highlights

  • The world of B2B eCommerce is one that’s not often talked about, even though it’s close to three times the size of the B2C eCommerce market. If you’re not familiar with the B2B landscape, today’s episode will give you meaningful insights into some of the key topics you’ll want to know about, including:
  • What the current B2B eCommerce landscape looks like and where the next big opportunities lie for businesses today.
  • The relationship between B2B companies and Amazon, and how manufacturers and distributors can make the most of the opportunities Amazon offers to them.
  • And the short and long-term impacts that coronavirus is likely to have on B2B eCommerce.

This episode is packed full of valuable insights into the world of B2B eCommerce and what you need to know if you’re looking to make the most of this market to help grow your business.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch with us.

To learn more about Enceiba, visit

Specific things discussed in the show:

The current healthcare crisis has accelerated B2B eCommerce by at least two years. Anyone buying anything for their business right now has to do it via eCommerce channels.

Meet the speakers

Brian Beck

CEO and Advisor

Beck is the author of the industry’s first comprehensive book on B2B Ecommerce: “Billion Dollar B2B Ecommerce” - register now to be notified of release at Beck specializes in creating Ecommerce strategies worth hundreds of millions to clients. Specialties: B2B / B2C, Digital Transformation, Amazon, Digital marketing, Change Management, Sales team enablement

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