In this episode, Brian and Adrien discuss the transformative impact building a digital marketplace can have and how you can integrate one in your business.
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Today’s customers expect to be able to buy exactly what they want, when they want it and for the best price available.
This rise in hyper-personalized shopping has led to a boom in online marketplaces, and the trend for these platforms seems to only be going in one direction, up.
To help you navigate this growing channel, Brian sought out one of the industry’s leading figures to share his perspective on marketplaces and what you really need to know.
In this episode, Brian speaks to Adrien Nussenbaum, CEO and Co-founder of Mirakl, the leader of online marketplace solutions.
- They discuss the transformative impact marketplaces can have on a company and how to successfully integrate one into your business, including:
- The efficiencies marketplaces can generate in both B2B and B2C by allowing brands to build their value chains around their specific needs.
- Why making a marketplace a core part of your business requires buy in from the very top and is a long-term commitment that may take time to pay off.
- How marketplaces enable companies to be resilient, agile and innovative, putting them in a strong position to thrive during times of upheaval and uncertainty.
The move towards digital marketplaces has accelerated during the coronavirus pandemic and with more countries heading into a second lockdown, now is the perfect time to explore the opportunities a digital marketplace could offer your business.
So, if you’re looking for more insights into what you need to consider before implementing a digital marketplace in your business, you’ll definitely want to listen to this episode.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.
Get to know Adrien a little better by checking out his LinkedIn profile.
And find out more about Mirakl.
Stop thinking the only way you can make money is by selling assets that you make or buy. You can also make money by mutualising and monetising assets you have built over time, whether it's your brand, your partner network, your customer base or your access to markets.