Digital marketplaces and eCommerce specialists were already forcing traditional stores to move from brick-and-mortar to a virtual world, but Covid-19 has dramatically accelerated the pace of change.
Successfully making this transformation is challenging, but for the businesses that do it well, there are huge opportunities.
To explore these opportunities and find out more about how businesses can overcome the most common challenges faced when going through a digital transformation, Brian talks to Carrie Tharp, Vice President of Retail and Consumer at Google Cloud.