In this episode of ‘The State of Commerce Experience’, Brian speaks with well known author, researcher and Forbes senior contributor, Pam Danziger about how retail will look in the post-Covid world.
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In today’s episode Brian speaks with Pam Danziger.
Pam is co-founder of Unity Marketing, the disruptive marketing agency helping retailers solve their most complex customer acquisition challenges. She is a respected author, researcher and Forbes senior contributor focused on Luxury, Retail and the affluent American consumer.
In this episode, Brian and Pam discuss all things retail, eCommerce and how the current Covid-19-pandemic will influence the ‘H.E.N.R.Y’ (high-earners-not-rich-yet) demographic.
- In this conversation they dive deep into the role of customer experience in retail including:
- The impact that the current crisis is having on retail and Pam’s take on what retail will look like after the Covid-19-pandemic
- How the affluent H.E.N.R.Y consumers are changing their buying behaviours and what this could mean in a post Covid-19 world
- Pam’s thoughts on the role of AI in retail and why face to face customer experience won’t be replaced anytime soon.
Pam shares some great insights and offers valuable advice for anyone working in retail.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch with us.
If you want to find out more about Unity Marketing, you can have a look at their website.
Specific things discussed in the show:
I think that coming out of this crisis, we're going to see even more distinction between the idea of going shopping as an experience and actually having to buy something, whereas before the internet, the two were intimate. You had to go shopping to buy but today you do not.