See All EpisodesEP. 11 | 46 MIN.

Episode 11: A European Tour of the Evolving eCommerce Landscape

Markus Tillmann, Executive Vice President at Mindcurv, joins Brian Walker in the latest episode of ‘The State of Commerce Experience’. In their conversation, they take a cross-country journey through the European eCommerce landscape and explore how the industry is evolving.
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Europe is an incredibly large market and while much of the region is united by a common currency, each country has its own diversity, cultures and customs that you must navigate to be successful.

To help you navigate the rich tapestry that is the European eCommerce landscape, Brian speaks with Markus Tillmann, Executive Vice President at Mindcurv. 

Markus has been at the forefront of the European eCommerce scene for the past 20 years and currently heads up the Cologne office of Mindcurv – a leading digital experience and commerce systems consultancy.

Episode Highlights

  • In today’s episode, Brian and Markus explore the evolution of eCommerce in the European region, including:
  • A whistle-stop tour of eCommerce in some of the major European markets, including Spain, Switzerland and the Netherlands.
  • How Covid-19 is impacting the way that businesses are viewing digital channels, remote working and the resulting shift in consumer sentiment.
  • Lifting the lid on what a great B2B digital commerce experience really looks like from a customer’s perspective and how business leaders like you can use this approach to help improve your own business performance.

With recent events causing some seismic changes across the region and indeed the industry as a whole, this episode is a must-listen if you want to get to grips with what’s happening now and what’s in store for European eCommerce in the very near future.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.

To learn more about Mindcurv, please visit


Specific things discussed in the show:

Covid made it much more transparent to many people how dependent they are on local suppliers… people just want to support their community and now they order a lot of stuff in the shops around the corner.

Meet the speakers

Markus Tillmann

Executive Vice President at Mindcurv

Markus’ first foray into the world of eCommerce was back in 1998 when he founded a startup marketplace for design lighting products, but found he was a little ahead of his time.

Markus then moved into Project Management and Consulting in the IT sector, before branching out as an independent eCommerce Consultant. In 2015, he joined Mindcurv, which now has a team of 250 people across 6 cities.

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