In today’s episode, your host Brian Walker speaks with Allen Bonde.
Allen has a deep background in eCommerce and has held a wide range of research, consulting and marketing leadership roles over his career.
Allen’s current role is Vice President and Research Director at Forrester, where he leads a group of diverse analysts and researchers covering the strategies, models, services and enabling technologies for digital experience.
Allen is a widely respected figure in the eCommerce industry. So much so he’s known as the “the godfather of commerce analysts” within Forrester – not a title that’s easy to come by!
