How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the ecommerce industry?
Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within ecommerce.
Join us as we discuss:
Quality components of CDPs
The power of front-end segmentation
Finding the right technology solution for your business
We never were able to orchestrate customer databases in the past, we had to extract the data, then it was very complex to send it to any marketing offer that we wanted to do.
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London & New York, Sep 2024
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Autonomous Marketing
AI-powered marketing automation that personalizes, automates and converts.
Autonomous Search
AI-native commerce search and merchandising that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
