See All EpisodesEP. 63 | 37 MIN.

Episode 63: Considering the CDP — Maximizing Customer Insights and Driving Growth With Data

Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.
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How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry?

Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.

Join us as we discuss:

  • Quality components of CDPs

  • The power of front-end segmentation

  • Finding the right technology solution for your business

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    We never were able to orchestrate customer databases in the past, we had to extract the data, then it was very complex to send it to any marketing offer that we wanted to do.

    Meet the speakers

    Cindy Marshall

    CEO of SHINE Strategy

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