Transform Post-Purchase Experiences Into Revenue Opportunities With AI-Powered Cross-Sell Automation
Most businesses miss their biggest revenue opportunities by treating their highest-intent customers like strangers. Let’s say someone just made a purchase from you. They’ve completed the transaction, demonstrated trust in your brand, and are at peak engagement. Many companies make the mistake of simply sending a generic “thank you” message and considering the interaction complete. […]
Ecommerce Chatbots: Use Cases & Benefits Explained
Ecommerce chatbots have been around for a few years — which, in the world of ecommerce, makes them part of the furniture. But with recent developments in AI and the evolving ecommerce landscape, the role of chatbots is being reexamined, and online retailers are renewing their approach to incorporating these tools into their online experience. […]
What Does a Successful Ecommerce Merchandising Strategy Look Like?
When you actually sit down and think about it, isn’t it crazy that the earliest days of trade and commerce date back to the Neolithic period in the year 10,000 BCE? From there, the development of commerce continued in Mesopotamia (3,500 BCE), in Egypt (3,000 BCE), and on the Silk Road (130 BCE), an extensive […]
Ecommerce Personalization: Your Complete Guide
Ecommerce personalization has been a key focus for digital business for a long time, with the ultimate ambition being a consistent, cross-channel experience that adapts to customer needs and goals in real time. The good news for digital commerce is that these technologies have finally arrived. The bad news is the sheer number and variety […]
Artificial Intelligence (AI) in Retail: Online Fashion Retail
Most retail businesses see artificial intelligence as a tool of the future. But in reality, AI is essential for addressing retail’s challenges in the here and now. Here’s an overview of the current role of AI in the online fashion industry, and what we can expect from the groundbreaking technology in the future. The State […]
Top User-Generated Content Strategies for Ecommerce
User-generated content (UGC) is today’s version of word of mouth, and it’s one of the most powerful tools your brand can use to build trust and drive growth. Instead of only relying on professional reviews, people now check customer product reviews, scroll through tagged photos, or watch someone unbox your product on social media. It’s […]
