Why Conversational Commerce Is More Than Just a Chatbot
The rise of AI is ushering in a new era of ecommerce — one where conversational commerce will shape next-level customer experiences. But with so much changing so quickly, understanding this new future of ecommerce is a bit tricky, especially when chatbots are our only frame of reference for customer-facing AI. Chatbots have been around […]
What Is Omnichannel Commerce? The Benefits and Ways to Build an Omnichannel Strategy for Retail
“Omnichannel.” You’ve probably heard and read this buzzword many times — in your sales meetings, on your favorite marketing blog. Occasionally, you might even drop the word yourself. But when the word is everywhere, it can get confusing what people actually mean by it. In this blog post, we’ll answer the question “what is omnichannel?” […]
Want To Drive More Revenue for Your Beauty Brand? Here Are 3 Bloomreach Use Cases To Get Started
The beauty industry is one of the most competitive niches with unique challenges. That’s because, despite economic fluctuations, the sector remains resilient. Plus, ever-evolving trends — driven by social media and beauty influencers — create a continuous demand for innovative products. This high demand and relatively low entry barriers make the beauty industry attractive to […]
How to Create an Omnichannel Customer Engagement Strategy
It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]
Turn Chats Into Sales: Top Use Cases for Bloomreach’s WhatsApp Integration
Did you know that WhatsApp is the world’s most popular messaging app, handling over 100 billion messages daily? It seamlessly combines the immediacy of messaging with the personal touch of social media, making it an indispensable tool for ecommerce brands that aim to forge direct, personalized connections with their customers. At Bloomreach, we harness the […]
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