Customers Like You Enjoy these Recommendations
Personalized content is currently expected by the majority of ecommerce customers. All the most recognized brands are utilizing recommendation engines to engage their customers with content that is relevant and valuable. Netflix – suggests movies and shows based on the content you’ve previously watched Spotify – recommends songs based on your listening habits Amazon– personalized recommendations on […]
Customer Flow Management: Keeping Your Customers on Track Toward Their Purchase
How does your customers’ flow relate to the ideal customer experience? In digital commerce, when we think of flow, we think of the paths that customers follow in our online stores. But in psychology, flow refers to a mental state. It’s what people experience when they’re completely absorbed by an activity, losing their sense of […]
The Practical Application of Marketing Psychology in Ecommerce
Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]
What Is Composable Commerce?
Traditional commerce platforms offer a one-size-fits-all solution from a single vendor, many complete with the basic capabilities to set up and run an ecommerce business. Essentially, they offer you the building blocks you need to customize commerce experiences for your customers online. This worked well for businesses in the first wave of digital commerce when companies went […]
Bloomreach Named a 2021 Gartner Peer Insights Customers’ Choice for DXP
Our Bloomreach team is excited to announce that we have been recognized as a Customers’ Choice in the May 2021 Gartner Peer Insights’ Voice of the Customer ‘: Digital Experience Platforms. Our team at Bloomreach takes great pride in this distinction, as customer feedback continues to shape our products and services. The Gartner Peer Insights […]
Bloomreach Commerce Pulse: The COVID-19 Vaccine’s Impact on the Grocery Sector
The impact of the COVID-19 vaccine has been wide-reaching and significant for those who can access it. Like any other major world event or trend, the vaccine will affect digital commerce as well. The grocery sector boomed in 2020 when worldwide lockdowns went into effect. When people could no longer dine-in at their favorite restaurants […]
