Inform Browse Experiences Using Your Search Data
Category Management: So Many Browse Mindsets to Serve According to ThinkWithGoogle, 64% of people use search to address the critical “I-want-to-buy-moment” of their journey. What does that mean for category users? Generally speaking, they could be anywhere in the funnel, from early consideration to active evaluation to moment of purchase (just like search). This presents […]
Improve Your Search Precision with Automatic Query Filtering
Often in ecommerce, we find that customers are searching for products to match their very specific tastes. Our latest feature, Automatic Query Filtering, is all about meeting their expectations on the search page. With Automatic Query Filtering, you can now deliver more precise results for searches that include attributes like color, size, or brand. It […]
How to Create Pop-Ups That Annoy Less and Convert More
It is a universally accepted fact that pop-ups and banners are annoying. So how come every other brand and website has one? Because, against all of our best judgments, they work. The key is to get the context, content, and audience right. Instead of treating pop-ups and banners as digital loudspeakers, think of them as […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Ecommerce Conversion Optimization – A Complete Guide
AUTHOR’S NOTE This article was originally published in 2018. It has been updated with relevant information for 2021. There are numerous ways to optimize your ecommerce conversions. The problem is, many companies today (including major ones) are putting their efforts into the wrong tactics. This article focuses on tactics to thrive in the constantly-evolving world of […]
Don’t Personalize Your B2B Ecommerce Site — Contextualize It
Personalization is table stakes for any successful ecommerce website that offers more than a handful of products. As the diversity of products grow and each item becomes more targeted in use, it’s not practical to present one’s full selection to all customers (i.e. “Results 1-25 of 151,432 products”). It falls to site merchandisers to refine […]
