Unlock the Future of B2C Marketing with a Customer Data Platform
Leaders in digital commerce contend with a growing array of challenges as digital technologies raise the competitive bar. Yet with the advancement of the customer data platform (CDP), AI-powered predictive analytics are more accessible, more applicable, and more powerful than ever before, providing the next advantageous step towards unlocking unprecedented growth. This article offers the latest […]
Overcoming the Challenges of Personalization Paralysis
It was the headline heard around the world for many commerce-driven teams. You know exactly what we’re talking about. In late 2019, Gartner predicted that by 2025, 80% of marketers would abandon personalization efforts. Gasp. Listing data as a major obstacle, Gartner detailed why a lack of ROI would lead to so many companies just […]
March Bloomreach Discovery Update: Part Number Search, Easier Merchandising, and More
Get ready for some great new features if you’re a brSM customer. We’re finishing off the month with three exciting releases that will help merchandisers continue to rock their search experience. At Bloomreach, we believe that excellent commerce experiences always start with best-in-class search, and these features are one more way you can use search […]
Our 5 Favorite Moments from the Commerce Experience Summit ’21
Last week, Bloomreach held our annual Commerce Experience Summit – the conference made for, and by, retail and ecommerce experts. This year we tackled the theme, “Digital First, Digital Now” and provided the actionable insights, data-driven trends, and top strategies commerce professionals need to succeed in a rapidly changing and increasingly digital world. From brand-new […]
Built For Commerce: Break Free from the Sea of Sameness and Yield Greatness With Bloomreach Content
Cookie-cutter houses. What pops into your mind when you hear that? Streets lined with bland, constructed ubiquity, both inside and out. Neighborhoods built with no inspiration, no individuality. And although these houses have everything you’d expect like walls, rooms, windows, and appliances, you have no desire to live in an unremarkable commodity. Nancy Duarte said […]
NEW ✨ Personalized Landing Pages and VIP Homepages
Personalization! It’s the number one priority for 51% of marketers as customers crave personalized experiences. And rightfully so, personalized landing pages see an average conversion lift of 30% . And yet, a lot of the personalization efforts in the market are failing. Despite the undeniable business potential, the most common approaches to personalization fail. We’ve […]
