AI Shopping Assistants: The New Standard for Ecommerce Success

AI shopping assistants helping customers find the right products

Imagine you’re shopping for some new headphones — with dozens of models and specifications, how do you know which one’s the best for your needs and your budget?  What if, instead of opening multiple tabs and cross-referencing reviews, you could simply ask, “Which headphones under $250 have the best audio quality?” Then, within seconds, you […]

Customer Loyalty Campaigns in 2025: Smarter Strategies for Long-Term Growth

Tips to implement effective customer loyalty campaigns that work for the long term

Customer loyalty has evolved far beyond the traditional points-and-rewards playbook. Now, the most successful ecommerce brands treat loyalty as an intelligent, always-on relationship that adapts to customer behavior in real time. Here’s the problem: While 34% of consumers are driven by emotional loyalty rather than transactional incentives, and 80% actively prefer personalized brand interactions, most […]

Cross-Channel Marketing: How Smart Brands Break Silos and Win Customer Trust

Using cross-channel marketing to break silos and win customer trust

“Cross-channel marketing” appears in countless boardroom presentations, yet execution remains painfully fragmented across most organizations. Many brands still run siloed campaigns with disconnected workflows while claiming to operate “connected” channels. Here’s the reality: Modern consumers move fluidly between touchpoints. They browse products on mobile during lunch, research reviews on desktop that evening, and expect you […]

Life With Bloomreach

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