The iGaming Tax Problem Nobody’s Talking About

Using personalization to protect iGaming margins with rising taxes

The UK Remote Gaming Duty is set to jump from 21% to 40% in April — and that’s a big problem for gaming operators everywhere. This isn’t a small tweak to the tax code, but rather a structural shift in the entire economics of running an online gaming operation.  To compound matters, the increase is […]

Commerce Is Everywhere – But Are You Taking Personalization Anywhere?

Brand delivering personalized campaigns thanks to Loomi AI for Shopify

Shopify has done something remarkable. It’s given over two million merchants the infrastructure to sell anywhere commerce happens — online storefronts, physical retail, social channels, marketplaces, and increasingly, AI-powered discovery environments like ChatGPT. The commerce problem, for most merchants, is largely solved. The personalization problem is a different story. For all the channels Shopify merchants […]

Smarter Channels, Stronger Relationships: The Power of a Connected CRM Strategy

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The modern customer journey doesn’t follow a straight line, and it certainly doesn’t happen in a single channel. Today’s customers engage with brands when and where it’s most convenient — clicking on ads, opening emails, and connecting across apps and social platforms, often within the same journey. For marketers, this creates both an opportunity and […]

Best Braze Competitors and Alternatives in 2026

An overview of the best Braze competitors and alternatives

Braze is a widely recognized name in customer engagement. But as brands evaluate their options, many discover that Braze competitors offer capabilities better suited to their specific needs, whether that’s deeper ecommerce integration, more accessible pricing, or AI-powered personalization that goes beyond messaging. This guide breaks down the best Braze alternatives in 2026, helping you […]

Marketing Automation Workflows: A Practical Guide With Examples

Marketing automation workflows creating personalized campaigns for customers

Marketing automation workflows are the engine behind every effective campaign. They turn manual, repetitive tasks into coordinated sequences that respond to customer behavior in real time, delivering relevant messages on each customer’s preferred channel and at the time they’re most likely to engage. This guide breaks down what marketing automation workflows are, walks through 10 […]