Unlocking the Power of Bloomreach Affinity With Self-Optimizing Agents

How Bloomreach Affinity's self-optimizing agents will transform marketing automation

In case you missed it, we officially announced Bloomreach Affinity at the Edge Summit. While I’ve teased our work on developing the future of marketing automation before, I’m excited to pull back the curtain and dive deeper into the tech.  In particular, I want to look at the introduction of a self-optimizing agent into Affinity […]

Enterprise Email Marketing: How Autonomous Experiences Are Transforming Engagement

Using AI to transform enterprise email marketing

Stop sending static emails. Nowadays, your customers expect immediacy, relevance, and seamless cross-channel experiences that traditional automation simply cannot deliver. Batch-and-blast campaigns and rule-based workflows have become relics of a simpler time when inboxes weren’t oversaturated and customer expectations weren’t shaped by Netflix-level personalization. Modern enterprises are transitioning to AI-native, agentic platforms that intelligently orchestrate […]

Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable

How to improve results with retail email marketing and AI

Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]

Best Email Marketing for Shopify: Advanced Strategies for 2025

Learn how to implement the best email marketing for Shopify

Email marketing generates an average of $36 for every dollar spent, making it one of your most profitable channels. And yet, most Shopify brands plateau because they’re still using basic automation tools that worked in their startup phase. The problem? Traditional platforms excel at simple workflows but struggle with sophisticated personalization at scale. When you’re […]