At Bloomreach, we’re all about helping our customers and ambassadors thrive and succeed. But for Yudi Almeida, Bloomreach turned out to be a career game-changer.
Yudi previously worked at FitFlop (a Bloomreach customer) as an Insights & Analytics Manager, where he also became a Bloomreach Ambassador. Now, he’s a Business Consultant at Bloomreach. So, how did Yudi go from customer to ambassador to Bloomreacher? We sat down with him to get the inside scoop.
1. If you had to summarize your Bloomreach journey in one sentence, what would it be?
My journey at Bloomreach has been and continues to be marked by constant learning.
I started as a client, thinking I knew a lot about the platform. But now, as an employee, I see an endless variety of areas and features we can explore. So, the learning never stops.
2. Can you introduce yourself and share a bit about your background? What was your role and company when you first started using Bloomreach as a customer?
I studied Marketing at university and also Strategic Business. I’ve been working with CRM for at least 10 years. My first job using Bloomreach was with our client TFG London, where I worked as a CRM Analyst. After that, I worked with another client, FitFlop, where my last position was Analytics Manager.
3. How did Bloomreach help you achieve success in your previous role?
In my last position, I was hired specifically to work on the CRM team using the analytics part of Bloomreach. Before that, there was no one in the company using the customer data parts of Bloomreach.
I believe that was a turning point for the company, as they found a platform that could provide so many insights into consumers without needing the extensive coding knowledge that other tools like BigQuery require.
The company then began to focus on KPIs that hadn’t been tracked before, such as new customers versus existing ones or how to optimize spending on customers who weren’t converting through email.
Before working with Bloomreach, I had used platforms that weren’t very user-friendly, and to perform a task, I had to memorize a series of buttons and paths that were often long and didn’t make much sense.
So, when I started using Bloomreach, I felt a big difference in the possibilities to execute tasks — even if you aren’t familiar with Bloomreach, the drag-and-drop functionality and intuitive layout made it easy to pick up.
4. What inspired you to get more involved in the Bloomreach community?
The first thing that inspired me to get more involved with the Bloomreach community was the platform itself.
As a customer and user, I really enjoyed using the platform and was curious to learn more about what other users were doing in terms of use cases.
Being an ambassador allowed me to share this knowledge with other clients and also get inspired by use cases I hadn’t thought of yet. It was great to see what worked and didn’t work for companies in the same industry.
5. What sparked your interest in working at Bloomreach?
My experience as a client and ambassador gave me the opportunity to connect with many people at Bloomreach.
I always attended all the workshops and events, like the Christmas party, for example.
Working with CSMs and Business Consultants while I was a client inspired me to think, “I would love to work doing this.”
I believe it’s important to work on something you truly believe in, and since I had already been a customer, I knew the platform really worked and could make a difference in the lives of its users.
All of this made me keep an eye on job openings at the company, and as soon as the Business Consultant position came up, I reached out to some contacts I already had within the company, participated in the interviews, and it all worked out.
The first thing that comes to mind now that I’m on the other side is a feeling of karma. Before, I was the one asking for a million things and chasing them. Now, the tables have turned, and I’m the one being asked for things!
As for the role itself, it’s very interesting because before, I used Bloomreach in specific areas like email, SMS, and analytics. Now, I need to understand many other areas, such as predictions, recommendations, and experiments.
But the biggest difference is that before, I was focused on just one company, the one I worked for. Now, I’m looking at many companies, each with its own peculiarities and needs.
6. How has your perspective on Bloomreach changed since joining as an employee?
My perspective on the company has only improved because I rarely meet a colleague who hasn’t been here for at least a year and a half, and in many cases, I see people who have been here for three years, five years, or even longer.
I also see that people here are recognized, and that inspires me to stay and keep growing.
What I like most about the company is the fact that it’s remote-first and has employees from all over the world. This allows us to be in touch with many different people and viewpoints. All of this enriches our journey as professionals.
From a company values perspective, what I appreciate the most is the value of Truth. As employees, we’re encouraged to always be honest and transparent, no matter who we’re talking to within the company. I also think the No Drama value is amazing — once we understand that every conversation or piece of feedback is meant to support our growth and development, it really creates a healthy and constructive environment.
7. What advice would you give to other customers who are passionate about Bloomreach and might want to follow a similar path?
Always develop your relationships with Bloomreach employees and clients, be active, and participate in every initiative you can.
The more you learn about the company, the more chances you’ll have to work here, because you’ll understand the company better and will be remembered as someone who knows the platform.
What’s Next for Your Journey With Bloomreach?
Whether you’re already using Bloomreach or looking for a new career opportunity, Bloomreach is here to support your growth and development. Learn more about how we make an impact at Bloomreach, or share your experience and insights with others like Yudi did by becoming a Bloomreach Ambassador!
