Whitepaper

The Peak Holiday 2020 Report

The Peak Holiday 2020 Report takes a look into the eCommerce trends, consumer behavior, & factors driving a very different holiday shopping season.

Read how the North American and the UK+EU markets have weathered the year's most important season in retail. 

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This report exposes previously unseen insights into:

  • Top product categories and top items searched for this holiday season
  • Year-over-year growth comparisons for Cyber Weekend and Holiday 2020
  • Shopper behavior, including devices used and the most popular shopping times
  • Key channels for shopper acquisition and traffic

The data in this report is based on Bloomreach's customer base of over 500+ brands and enterprise businesses. Combined, these businesses account for over 25% of all retail eCommerce experiences in the US and UK, totaling over $200 billion in annual sales.

By analyzing digital behavior across our customer base, we can in real-time determine the impact the Covid-19 outbreak has had on global eCommerce activity this holiday season.

This report is a must-read for all commerce leaders, looking to understand consumer behavior as the industry plans for further eCommerce growth in 2021.

Highlights from the 2020 Report

40%
increase year-over-year in holiday online revenue, for North America
22%
of Black Friday and Cyber Monday traffic took place between 8pm and 12am
64%
of UK+EU customers used mobile devices to make online purchases this holiday season
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