BloomReach Architecture Overview

A Flexibile and Open CMS for the Digital Experience Ecosystem

This whitepaper describes BloomReach’s philosophy on open integration. It articulates how the open standards product architecture contributes to a more lightweight integration approach to all integration levels. This makes digital experience integrations faster, introduces less risk to core business applications and creates a solution architecture that remains flexible enough to cater continuous change with an overall lower Total Cost of Ownership.

• Lightweight delivery framework
• Mash-up technology
• Control of look & feel
• Deliver personalized experiences

WCM isn’t a suite story, it’s an integration story

Stephen Powers & David Aponovich, The Forrester Wave