BloomReach Architecture Overview
A Flexibile and Open CMS for the Digital Experience Ecosystem
This whitepaper describes BloomReach’s philosophy on open integration. It articulates how the open standards product architecture contributes to a more lightweight integration approach to all integration levels. This makes digital experience integrations faster, introduces less risk to core business applications and creates a solution architecture that remains flexible enough to cater continuous change with an overall lower Total Cost of Ownership.
- Lightweight delivery framework
- Mash-up technology
- Control of look & feel
- Deliver personalized experiences
WCM isn’t a suite story, it’s an integration story
Stephen Powers & David Aponovich, The Forrester Wave