WCM isn’t a suite story, it’s an integration story
Stephen Powers & David Aponovich, The Forrester Wave
This summary report provides you with:
Serve-content: Lightweight delivery framework
Gears: Mash-up technology
Media-tablet: Control of look & feel
Medal: Deliver personalized experiences
This whitepaper describes BloomReach’s philosophy on open integration.
It articulates how the open standards product architecture contributes to a more lightweight integration approach to all integration levels.
This makes digital experience integrations faster, introduces less risk to core business applications and creates a solution architecture that remains flexible enough to cater continuous change with an overall lower Total Cost of Ownership.