WCM isn’t a suite story, it’s an integration story

Stephen Powers & David Aponovich, The Forrester Wave

This summary report provides you with:

  • Serve-content: Lightweight delivery framework
  • Gears: Mash-up technology
  • Media-tablet: Control of look & feel
  • Medal: Deliver personalized experiences

This whitepaper describes Bloomreach’s philosophy on open integration.

It articulates how the open standards product architecture contributes to a more lightweight integration approach to all integration levels.

This makes digital experience integrations faster, introduces less risk to core business applications and creates a solution architecture that remains flexible enough to cater continuous change with an overall lower Total Cost of Ownership.

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